The Essence of Hurley is based on the love of the ocean and its constant state of change. With deep roots in beach culture, it is all about inclusion and positivity. The brand was started with the idea of facilitating the dreams of the youth. Music and art are the common threads that bring us all together. Hurley are passionate about freedom of expression and the individual voice. They place a premium on smiles. Welcome to Hurleys world – imagine the possibilities.
The history of Hurley traces its roots back to the surf industry in Southern California in the late 1970's. Hurley Surfboards was established in Costa Mesa in 1979. Well into the early 1980's, Hurley Surfboards was excelling as a company and Bob Hurley was shaping surfboards for many of the best surfers in the world.